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Article: The Psychology of Color and How it Affects Your Etsy Shop
Color is so important. You use it in your Etsy banner, Etsy avatar, logo, products, packaging, website, ads, and promotional items. Keep these study results in mind when you're choosing colors in your Etsy shop:
Consumers associate the colors:
-blue and white with trust.
-blue, green, and black with security.
-red with speed.
-orange and yellow with cheapness.
-black and blue with high quality.
-blue and black with dependability.
-purple, red, and blue with courage and bravery.
-red and black with with fear and terror.
-orange and yellow with fun.
How can this information help you?
Center the colors in your ad designs, Etsy avatar, and Etsy banner around the image you want to project.
If you're selling children's jewelry in your Etsy shop, you might want to have a color scheme centered around orange and yellow, since consumers associate these colors with "cheap" and "fun."
If you have your own website, you might want blue to be your dominant color, since consumers associate it with trust and dependability. In your shipping information section, you might want to use red, because of its association with speed.
A Study on Color and Purchasing
A study by Seoul International Color Expo 2004 revealed the following information:
92.6% of respondents said they put the most importance on visual factors when purchasing products. Only 5.6% said the physical feel via the sense of touch was the most important. Hearing and smell each drew 0.9%
When asked to approximate the importance of color when buying products, 84.7% of the total respondents think that color accounts for more than half among the various factors important for choosing products.
What does this mean for you?
It means your photos might be even more important than you already thought. But, more importantly, it means that competition from brick and mortar stores probably isn't as rough as you thought.
by Jessica Schope
For more Etsy tips, get Etsy: Advanced free at http://www.jessicaschope.com/etsyadvanced.aspx
Consumers associate the colors:
-blue and white with trust.
-blue, green, and black with security.
-red with speed.
-orange and yellow with cheapness.
-black and blue with high quality.
-blue and black with dependability.
-purple, red, and blue with courage and bravery.
-red and black with with fear and terror.
-orange and yellow with fun.
How can this information help you?
Center the colors in your ad designs, Etsy avatar, and Etsy banner around the image you want to project.
If you're selling children's jewelry in your Etsy shop, you might want to have a color scheme centered around orange and yellow, since consumers associate these colors with "cheap" and "fun."
If you have your own website, you might want blue to be your dominant color, since consumers associate it with trust and dependability. In your shipping information section, you might want to use red, because of its association with speed.
A Study on Color and Purchasing
A study by Seoul International Color Expo 2004 revealed the following information:
92.6% of respondents said they put the most importance on visual factors when purchasing products. Only 5.6% said the physical feel via the sense of touch was the most important. Hearing and smell each drew 0.9%
When asked to approximate the importance of color when buying products, 84.7% of the total respondents think that color accounts for more than half among the various factors important for choosing products.
What does this mean for you?
It means your photos might be even more important than you already thought. But, more importantly, it means that competition from brick and mortar stores probably isn't as rough as you thought.
by Jessica Schope
For more Etsy tips, get Etsy: Advanced free at http://www.jessicaschope.com/etsyadvanced.aspx
Replies to This Post
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Permalink Reply by Teresa Dane Marcel on -
Fabulous! Great information! Thank you for writing about this very important subject. As a color psychologist, I’m delighted to see it addressed. Color is, after all, as you mention, the first thing that draws our attention to a product. I would like, if I may, to elaborate a bit? In addition to the study you mention, research has also been done in England by the Colour & Imaging Institute at the University of Leeds in conjunction with Colour Affects, UK, fine-tuning the determination of harmonious color combinations and their resulting psychological messages. They have discovered, for instance, that whereas blue, green and black are individually associated with security (blue is ‘trustworthy’, green is an indicator of abundance in the natural world, which makes us feel safe, and black is a psychologically protective ‘shield’), the tints, shades and tones used in the combinations are very important.
An example: if you were to combine the web-safe RGB 0-0-0 (black), 0-0-204 (blue) and 0-255-153 (green) - all cool, clear colors, the ‘best’ of each color is brought out - the sophistication and efficiency of black, trust and intelligence of blue and the optimism and friendliness of green. If, on the other hand, if you were to combine black with the softer, but clear warm 0-102-255 blue and the slightly warmer 51-255-153 green, the black is then inharmonious, and the whole combination changes to the negative aspects of the colors: cool and aloof blue, boring and stagnating green, oppressive and menacing black. More info about color harmony here, should it be of interest: http://www.colour-affects.co.uk/psychological-properties-of-colours . If you are not sure about the color combination you’re using, it is probably well worth consulting a color psychologist!
Teresa Dane Marcel
www.DivineWomenCreativeStudio.com
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