LAVERGNE, TN--(Marketwire - Jun 6, 2011) - Sewers seeking precision and control can now have access to the key features of the PFAFF® brand at a lower price point, thanks to the newly unveiled PFAFF® ambition™ line of computerized sewing machines. PFAFF®, a leading global brand of premier sewing and embroidery machines, announced today the introduction of its new PFAFF® ambition™ line of sewing machines, which boasts the unique PFAFF® IDT™ (Integrated Dual Feed) feature. The PFAFF® ambition™ sewing machine line includes the ambition™ 1.0 and ambition™ 1.5 sewing machines, designed specifically to meet the technical needs of demanding sewing and quilting enthusiasts at a lower price point.

"Thanks to the new PFAFF® ambition™ line of sewing machines, more sewers will now be able to enjoy the precise sewing experience of the PFAFF® brand to perfect their sewing creations," said Katrina Helmkamp, CEO of SVP Worldwide, source of the SINGER®, HUSQVARNA VIKING® and PFAFF®sewing machine collections. "For affordable prices, aspiring enthusiasts can join the PFAFF® family and experience the design, quality and precision for which this premier brand is so renowned and respected."

The PFAFF® ambition™ line offers best in class features -- spacious, bright and precise -- while boasting original, unique PFAFF® features, such as IDT™ technology, that help deliver professional results for sewing enthusiasts.

• PFAFF® Original IDT™ (Integrated Dual Feed) technology included on both models -- Built right into the machine, IDT™ technology delivers an even fabric feed from both the top and bottom of the machine critical for precise sewing and quilting. Multiple PFAFF® accessories and presser feet can be used with IDT™ technology; it can be easily engaged or disengaged as desired.
• Large, high-resolution screen -- For viewing selections, options and stitch information. All stitches shown in real size.
• Touch screen -- The touch screen allows for easy access to all stitches and offers the ability to more easily create, view and customize designs (Only available on the ambition™1.5 sewing machine).
• Built-in Alphabet -- Block and Cyrillic font styles are available on both models; Two additional font styles, Outline and Script, are included on the ambition™ 1.5 sewing machine.
• Stitch Variety -- A wide variety of 7mm stitches are available, including buttonholes, utility, decorative, quilt, cross and hem (195 stitches available for the ambition™ 1.5 sewing machine; 136 stitches available for the ambition™ 1.0 sewing machine).
• 200 mm sewing space -- A sewing area of 200mm to the right of the needle easily accommodates large volumes of fabric for bigger projects.
• Automatic bobbin thread sensor -- The sensor, only available in the PFAFF® ambition™ 1.5 sewing machine, alerts the sewer when the bobbin is running low.
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The PFAFF®ambition™ line will be sold exclusively at authorized PFAFF® dealers nationwide. Request a demonstration of the PFAFF® ambition™ 1.5 sewing machine at a local PFAFF® dealer from June 1, 2011 through June 31, 2011 to be entered to win a new PFAFF® ambition™ 1.5 sewing machine, plus six of the most popular PFAFF® presser feet. To find a PFAFF® dealer near you, please visitwww.pfaffusa.com or call 1-800-997-3233.

About PFAFF®
With a celebrated history of German design and engineering, PFAFF® sewing machines are the world's premier precision machines that sewers aspire to own. The PFAFF® brand has a 148-year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. The PFAFF® Quilt Expression^™ 4.0, for example, was named a 2010 CONSUMERS DIGEST BEST BUY for delivering the best combination of work space and range of needle positions in the category. Known as the perfector of the craft, PFAFF® delivers precision to the most demanding sewers by offering maximum control and customization. PFAFF® machines are catalysts for passionate sewers, producing the highest quality results in all aspects of sewing.